State Bank of India website goes generic

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The State Bank of India (SBI) on Monday announced rebranding of its website as bank.sbi. According SBI, the new domain name bank.sbi is the highest domain protocol known as generic top level domain (gTLD), an official statement. "The SBI group has several businesses. For those wanting to do banking or want to know about the bank it is easier to type out www.bank.sbi." M.K. Rekhi, General Manager -Social Media. The SBI group having presence in insurance, mutual fund and card may also go for such Generic top-level domain (gTLD).

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