Coca-Cola launches Aquarius in India

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With an aim to expand it existing portfolio of beverages in the country, Coca-Cola India on Tuesday announced the launch of its "active hydration" beverage, Aquarius. The company said its entry into the "Active Hydration" segment marks its plans to shape the category which is currently at a nascent stage and has the potential to grow exponentially in the coming years. 

"In India, it (Aquarius) is aimed at shaping the category of Active Hydration, targeted at young and urban consumers who are active-minded and lead active lifestyles," Debabrata Mukherjee, Vice President, Marketing and Commercial, Coca-Cola India and South West Asia, said in a statement. 

"With its refreshing lemon flavour, the new product aims to establish new consumption occasions for consumers for their busy, on-the-go lifestyle. We expect Aquarius to shape the evolving Active Hydration category and help it grow at a rapid pace in the country."

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